A Letter from the Founders

Dear Fellow Coaches,

When we first began our coaching journeys, we both fell in love with the same thing: the moment a client has a breakthrough — the moment the work clicks, the perspective shifts, and something new becomes possible. Over the years, we discovered that the most profound growth doesn’t just happen for clients — it happens for us, as coaches, when we continue to stretch ourselves.

And yet, in our decades of combined experience, we saw a gap. Too often, certified coaches reach a plateau. The initial training is complete, the certification is framed on the wall, but the opportunities to grow beyond the fundamentals are scarce. We realized that if coaches were to serve at the highest levels, they needed a place where mastery could be actively pursued — together.

That’s why we created 2 Master Coaches, LLC. Our mission is simple but powerful: to elevate the coaching profession by providing advanced-level training, mentoring, and resources that challenge and inspire. Whether it’s through our live mastery trainings, group mentoring sessions, or curated resources, we’re here to help you deepen your craft, expand your impact, and step into your full potential.

We believe mastery is not a destination — it’s a practice. And we believe in doing that work side-by-side with other committed coaches who value excellence, growth, and authenticity.

Neil Peart, widely regarded as the greatest drummer of all time, once stated “What is a master but a master student? And if that's true, then there's a responsibility on you to keep getting better and to explore avenues of your profession”. We embrace that philosophy and practice it ourselves. 

So, from our hearts to yours, welcome. We are honored to walk this path with you, and we look forward to growing together.

In mastery,
Jonathan Armel & Brian Williams
Co-Founders, 2 Master Coaches, LLC